Restaurant Branding
Jaaduee
Indian Lowcountry Fusion
Ingredients
- Logo
- Color Palatte
- Typography
- Brand Application
Tools
- Illustrator,
- Photoshop
Bake Time
- 4 Weeks
Year
- 2022
Jaaduee (JAH-DO-OO-EY)
Jaaduee, meaning magical in Hindi, is an Indian Lowcountry Fusion restaurant specializing in bringing the depth of Indian spice to the delicious, savory lowcountry cuisine of the south. Enjoy an elegant boil, exploding with flavors that will tantalize any palate.
The Experience
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Sophisticated
Magical
Spicy
Visual Identity
Logo
The allurement of Jaaduee is the magic of the explostion of flavors, combined by a synergy of cultures. To embody this spirit the logo design was born by creating a mandala using the shape of a crab claw. By varing the line widths, depth was added to play with the explosion of flavors in this experience.
Color Scheme
Typography
Menu
